\n
This course introduces business, covering corporate structure, global operations, key functions, market concepts, organizational structure, and basic financial management, while exploring how culture influences organizational behavior.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 2: Principles of Marketing<\/h5> \n
This course provides a comprehensive introduction to marketing, building fundamental skills and practical abilities for advanced study. It emphasizes real-world applications and contemporary challenges like e-marketing, ethics, and globalization.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 3: Decision Making for Marketing<\/h5> \n
Students will develop awareness of basic concepts of information and decision-making, which are crucial parts of marketing. Students will use these techniques to solve problems and make marketing decisions. The course, based on a simulated market (computer-based simulation game), will allow students to explore and experiment with various marketing tools to achieve specific business performance.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 4: Marketing in Action: Social, Environmental and Digital Impact<\/h5> \n
This course explores societal and technological changes reshaping marketing and how marketers must adapt. Students learn Sustainable Marketing principles to meet customer needs while enhancing social and environmental impact, integrating sustainability into strategies to address modern challenges, including climate change.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n \n\n
\n
\n
\n
Module 1: Brand Management<\/h5> \n
This course examines the development and complexity of branding, covering brand theory, strategic building, positioning, and management. Students explore the role of brands in daily life and the importance of strong consumer\u2013brand relationships, gaining practical and theoretical skills in brand creation and storytelling to enhance career prospects in brand management, advertising, and marketing.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 2: Customer insight: consumer behaviour & research<\/h5> \n
Understanding customers is key to gaining a competitive advantage. Students will learn to gather and analyze customer data to inform product development, marketing communication, and the overall shopping experience, as well as create sustainable products, effective messages, and pricing strategies.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 3: Integrated Marketing Communications<\/h5> \n
This course teaches students to apply marketing communications theories to business, creating integrated campaigns that enhance customer experience and address business needs.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 4: Contemporary Issues in Marketing<\/h5> \n
This course combines research methodology with insights from fields like Consumer Culture, Digital Marketing, and Marketing Innovation, forming a foundation for final-year independent research. Students learn qualitative and quantitative methods and engage with leading researchers through seminars on cutting-edge projects.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n \n\n
\n
\n
\n
Module 1: Marketing Strategy and Analytics<\/h5> \n
This final-year course prepares students for careers in marketing management, integrating curriculum knowledge while developing critical perspectives on business strategies. It uses real industry contexts to simulate marketing reports for both small and large companies.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 2: Engagement Marketing: Communities, Content and Creativity<\/h5> \n
This course covers multichannel interactive marketing, direct marketing, and CRM, emphasizing the use of customer data to attract and retain profitable consumers. Students learn interactive marketing tools, digital platforms, and key issues like data privacy and transparency, while exploring how organizations use technology to run targeted campaigns.<\/span><\/p>\n <\/div>\n <\/div>\n \n
Module 3: Choose ONE of the following subjects<\/h5> \n
Critical Perspectives in Marketing<\/strong>
\nThis course examines marketing innovation, driven by technology, changing consumer expectations, and sustainability demands.<\/span><\/p>\nMarketing Innovation<\/strong>
\nStudents explore how innovation shapes products and services, developing skills in design, strategy, and commercialization through case studies, integrating marketing theory with practical application.<\/p>\n <\/div>\n <\/div>\n \n
Module 4: Choose 1 of the following subjects: Marketing Dissertation or Brand Portfolio<\/h5> \n
The dissertation allows students to research a topic of personal interest, often building on previous courses or work experiences. With guidance from supervisors, students apply academic theory to real marketing situations, working independently to set goals and explore a topic meaningful to them over an extended period alongside other coursework.<\/span><\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n \n
\n
×<\/span>\n \n
\n
<\/h3>\n
<\/p>\n
<\/div>\n <\/div>\n
\n
<\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n