\n
T\u1ed5ng quan<\/h2>\n\n\n\n
Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap sinh vi\u00ean \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n trong ng\u00e0nh Marketing n\u0103ng \u0111\u1ed9ng, s\u00e1ng t\u1ea1o v\u00e0 c\u1ea1nh tranh, \u0111\u1ecbnh h\u01b0\u1edbng s\u1ef1 nghi\u1ec7p cho sinh vi\u00ean th\u00f4ng qua c\u00e1c h\u1ecdc ph\u1ea7n theo xu h\u01b0\u1edbng hi\u1ec7n nay nh\u01b0 Truy\u1ec1n th\u00f4ng Marketing T\u00edch h\u1ee3p<\/strong>;C\u00f3 \u01b0u th\u1ebf trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 s\u00e1ng t\u1ea1o, sinh vi\u00ean c\u00f3 th\u1ec3 n\u00e2ng cao ki\u1ebfn th\u1ee9c Digital Marketing<\/strong> th\u00f4ng qua c\u00e1c t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf;Ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc c\u00f2n mang \u0111\u1ebfn c\u01a1 h\u1ed9i cho sinh vi\u00ean tham gia v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c d\u1ef1 \u00e1n c\u00f3 quy m\u00f4 l\u1edbn nh\u01b0 cu\u1ed9c thi qu\u1ed1c t\u1ebf X-culture<\/strong>;Sinh vi\u00ean s\u1ebd c\u00f3 kh\u1ea3 n\u0103ng tra c\u1ee9u v\u00e0 b\u1eaft k\u1ecbp v\u1edbi c\u00e1c xu h\u01b0\u1edbng m\u1edbi n\u1ed5i trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc. Ch\u01b0\u01a1ng tr\u00ecnh t\u1eadp trung v\u00e0o c\u00e1c l\u0129nh v\u1ef1c nh\u01b0 ti\u1ebfp th\u1ecb b\u1ec1n v\u1eefng, hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, chuy\u1ec3n \u0111\u1ed5i k\u1ef9 thu\u1eadt s\u1ed1, t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, s\u00e1ng t\u1ea1o, ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c v\u00e0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn truy\u1ec1n th\u00f4ng ti\u1ebfp th\u1ecb ph\u1ea3n \u00e1nh v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111a d\u1ea1ng h\u01a1n.<\/p>\n<\/div>\n\n\n\n\n
<\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n\n
\n
\n
Ng\u00f4n ng\u1eef<\/strong><\/p>\n\n\n\nTi\u1ebfng Anh<\/p>\n<\/div>\n\n\n\n
\n
Th\u1eddi gian \u0111\u00e0o t\u1ea1o<\/strong><\/p>\n\n\n\n3 n\u0103m<\/p>\n<\/div>\n\n\n\n
\n
V\u0103n b\u1eb1ng<\/strong><\/p>\n\n\n\nC\u1eed nh\u00e2n danh d\u1ef1 V\u01b0\u01a1ng qu\u1ed1c Anh<\/p>\n<\/div>\n\n\n\n
\n
\u0110\u1ecba \u0111i\u1ec3m h\u1ecdc<\/strong><\/p>\n\n\n\nPh\u01b0\u1eddng B\u1ebfn Th\u00e0nh<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
<\/span>\n
\n\n
\n
\n
Ch\u01b0\u01a1ng tr\u00ecnh Marketing<\/h2>\n \n \n
\n N\u0103m 1 <\/div>\n
\n N\u0103m 2 <\/div>\n
\n N\u0103m 3 <\/div>\n <\/div>\n\n
\n
\n\n
\n
\n
\n
H\u1ecdc ph\u1ea7n 1: Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a t\u1ed5 ch\u1ee9c v\u00e0 th\u1ecb tr\u01b0\u1eddng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u<\/h5> \n
M\u1ee5c ti\u00eau c\u1ee7a h\u1ecdc ph\u1ea7n l\u00e0 gi\u1edbi thi\u1ec7u v\u1ec1 kinh doanh v\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u1ec1 c\u1ea5u tr\u00fac doanh nghi\u1ec7p, t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng trong b\u1ed1i c\u1ea3nh to\u00e0n c\u1ea7u. N\u1ed9i dung bao g\u1ed3m lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, c\u1ea5u tr\u00fac t\u1ed5 ch\u1ee9c v\u00e0 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u01a1 b\u1ea3n. Sinh vi\u00ean \u0111\u1ed3ng th\u1eddi kh\u00e1m ph\u00e1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a v\u0103n h\u00f3a \u0111\u1ed1i v\u1edbi nguy\u00ean t\u1eafc v\u00e0 h\u00e0nh vi t\u1ed5 ch\u1ee9c.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 2: Nguy\u00ean t\u1eafc c\u1ee7a Marketing <\/h5> \n
H\u1ecdc ph\u1ea7n cung c\u1ea5p gi\u1edbi thi\u1ec7u to\u00e0n di\u1ec7n v\u1ec1 ti\u1ebfp th\u1ecb, gi\u00fap sinh vi\u00ean n\u1eafm l\u00fd thuy\u1ebft c\u01a1 b\u1ea3n v\u00e0 \u1ee9ng d\u1ee5ng th\u1ef1c t\u1ebf, \u0111\u1ed3ng th\u1eddi t\u1eadp trung v\u00e0o c\u00e1c th\u00e1ch th\u1ee9c hi\u1ec7n \u0111\u1ea1i nh\u01b0 ti\u1ebfp th\u1ecb \u0111i\u1ec7n t\u1eed, \u0111\u1ea1o \u0111\u1ee9c v\u00e0 to\u00e0n c\u1ea7u h\u00f3a.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 3: Ra quy\u1ebft \u0111\u1ecbnh cho Marketing <\/h5> \n
H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c v\u1ec1 c\u00e1c kh\u00e1i ni\u1ec7m c\u1ed1t l\u00f5i c\u1ee7a th\u00f4ng tin v\u00e0 ra quy\u1ebft \u0111\u1ecbnh – n\u1ec1n t\u1ea3ng c\u1ee7a marketing. Th\u00f4ng qua m\u00f4 ph\u1ecfng th\u1ecb tr\u01b0\u1eddng, sinh vi\u00ean \u00e1p d\u1ee5ng k\u1ef9 thu\u1eadt gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 kinh doanh t\u1ed1i \u01b0u.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 4: Marketing trong h\u00e0nh \u0111\u1ed9ng: T\u00e1c \u0111\u1ed9ng x\u00e3 h\u1ed9i, m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ef9 thu\u1eadt s\u1ed1<\/h5> \n
H\u1ecdc ph\u1ea7n xem x\u00e9t t\u00e1c \u0111\u1ed9ng c\u1ee7a thay \u0111\u1ed5i x\u00e3 h\u1ed9i v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ebfn ti\u1ebfp th\u1ecb, \u0111\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u Ti\u1ebfp th\u1ecb B\u1ec1n v\u1eefng, gi\u00fap sinh vi\u00ean \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc b\u1ec1n v\u1eefng v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing \u0111\u1ec3 t\u1ea1o gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng c\u00e1c th\u00e1ch th\u1ee9c x\u00e3 h\u1ed9i \u2013 m\u00f4i tr\u01b0\u1eddng.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n
\n\n
\n
\n
\n
H\u1ecdc ph\u1ea7n 1: Qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u<\/h5> \n
H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean hi\u1ec3u vai tr\u00f2 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u00e1ch x\u00e2y d\u1ef1ng, \u0111\u1ecbnh v\u1ecb v\u00e0 qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, nh\u1ea5n m\u1ea1nh m\u1ed1i quan h\u1ec7 v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 coi th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 nh\u1eefng c\u00e2u chuy\u1ec7n s\u1ed1ng \u0111\u1ed9ng. Sinh vi\u00ean \u0111\u01b0\u1ee3c trang b\u1ecb l\u00fd thuy\u1ebft v\u00e0 k\u1ef9 n\u0103ng th\u1ef1c h\u00e0nh, m\u1edf r\u1ed9ng tri\u1ec3n v\u1ecdng ngh\u1ec1 nghi\u1ec7p trong qu\u1ea3n tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, qu\u1ea3ng c\u00e1o v\u00e0 marketing.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 2: H\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 Nghi\u00ean c\u1ee9u<\/h5> \n
H\u1ecdc ph\u1ea7n gi\u00fap sinh vi\u00ean hi\u1ec3u kh\u00e1ch h\u00e0ng, thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, t\u1ed1i \u01b0u truy\u1ec1n th\u00f4ng, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m v\u00e0 x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m – d\u1ecbch v\u1ee5 b\u1ec1n v\u1eefng c\u00f9ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 3: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/h5> \n
H\u1ecdc ph\u1ea7n h\u01b0\u1edbng d\u1eabn sinh vi\u00ean v\u1eadn d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o th\u1ef1c ti\u1ec5n doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng marketing t\u00edch h\u1ee3p nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng m\u1ee5c ti\u00eau kinh doanh – g\u1eafn k\u1ebft v\u1edbi CIM v\u00e0 ph\u1ea7n tr\u00ecnh b\u00e0y d\u1ef1 \u00e1n.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 4: C\u00e1c v\u1ea5n \u0111\u1ec1 trong Marketing \u0111\u01b0\u01a1ng \u0111\u1ea1i<\/h5> \n
H\u1ecdc ph\u1ea7n k\u1ebft h\u1ee3p nghi\u00ean c\u1ee9u v\u1edbi c\u00e1c l\u0129nh v\u1ef1c hi\u1ec7n \u0111\u1ea1i nh\u01b0 v\u0103n h\u00f3a ti\u00eau d\u00f9ng, marketing s\u1ed1 v\u00e0 \u0111\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb, t\u1ea1o n\u1ec1n t\u1ea3ng cho nghi\u00ean c\u1ee9u \u0111\u1ed9c l\u1eadp n\u0103m cu\u1ed1i. Sinh vi\u00ean n\u1eafm quy tr\u00ecnh nghi\u00ean c\u1ee9u, ph\u00e2n bi\u1ec7t \u0111\u1ecbnh t\u00ednh – \u0111\u1ecbnh l\u01b0\u1ee3ng, v\u00e0 tham gia seminar gi\u1edbi thi\u1ec7u c\u00e1c nghi\u00ean c\u1ee9u ti\u00ean ti\u1ebfn c\u1ee7a gi\u1ea3ng vi\u00ean DMU<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n
\n\n
\n
\n
\n
H\u1ecdc ph\u1ea7n 1: Chi\u1ebfn l\u01b0\u1ee3c Marketing v\u00e0 Ph\u00e2n t\u00edch<\/h5> \n
H\u1ecdc ph\u1ea7n d\u00e0nh cho sinh vi\u00ean n\u0103m cu\u1ed1i \u0111\u1ecbnh h\u01b0\u1edbng ngh\u1ec1 nghi\u1ec7p trong qu\u1ea3n l\u00fd ti\u1ebfp th\u1ecb, mang t\u00ednh chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c t\u1eeb c\u00e1c m\u00f4n tr\u01b0\u1edbc. M\u00f4n h\u1ecdc khuy\u1ebfn kh\u00edch t\u01b0 duy ph\u00ea ph\u00e1n khi ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a nhi\u1ec1u lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p, \u0111\u1ed3ng th\u1eddi \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o c\u00e1c t\u00ecnh hu\u1ed1ng qu\u1ea3n l\u00fd th\u1ef1c t\u1ebf, m\u00f4 ph\u1ecfng b\u00e1o c\u00e1o ti\u1ebfp th\u1ecb theo chu\u1ea9n m\u00e0 doanh nghi\u1ec7p l\u1edbn v\u00e0 nh\u1ecf y\u00eau c\u1ea7u.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 2: Marketing t\u01b0\u01a1ng t\u00e1c: C\u1ed9ng \u0111\u1ed3ng, n\u1ed9i dung v\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o<\/h5> \n
H\u1ecdc ph\u1ea7n n\u00e0y t\u1eadp trung v\u00e0o ti\u1ebfp th\u1ecb \u0111a k\u00eanh, ti\u1ebfp th\u1ecb tr\u1ef1c ti\u1ebfp v\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng (CRM). Sinh vi\u00ean h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, l\u00e0m quen v\u1edbi c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c, \u0111\u1ed3ng th\u1eddi th\u1ea3o lu\u1eadn c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ed1 nh\u01b0 quy\u1ec1n ri\u00eang t\u01b0, thi\u00ean l\u1ec7ch v\u00e0 minh b\u1ea1ch tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 3: Truy\u1ec1n th\u00f4ng Marketing t\u00edch h\u1ee3p<\/h5> \n
H\u1ecdc ph\u1ea7n t\u1eadp trung v\u00e0o \u0111\u1ed5i m\u1edbi ti\u1ebfp th\u1ecb v\u00e0 c\u00e1ch k\u1ebft h\u1ee3p marketing v\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ec3 thi\u1ebft k\u1ebf, ph\u00e1t tri\u1ec3n v\u00e0 qu\u1ea3n l\u00fd s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi, n\u00e2ng cao k\u1ef9 n\u0103ng chi\u1ebfn l\u01b0\u1ee3c, s\u00e1ng t\u1ea1o v\u00e0 th\u01b0\u01a1ng m\u1ea1i h\u00f3a qua l\u00fd thuy\u1ebft v\u00e0 case study th\u1ef1c ti\u1ec5n.<\/p>\n <\/div>\n <\/div>\n
\n
H\u1ecdc ph\u1ea7n 4: Lu\u1eadn v\u0103n ho\u1eb7c Danh m\u1ee5c \u0111\u1ea7u t\u01b0 th\u01b0\u01a1ng hi\u1ec7u<\/h5> \n
Lu\u1eadn v\u0103n ti\u1ebfp th\u1ecb cho ph\u00e9p sinh vi\u00ean t\u1ef1 nghi\u00ean c\u1ee9u m\u1ed9t ch\u1ee7 \u0111\u1ec1 h\u1ecd quan t\u00e2m, th\u01b0\u1eddng m\u1edf r\u1ed9ng t\u1eeb n\u1ed9i dung c\u00e1c h\u1ecdc ph\u1ea7n tr\u01b0\u1edbc, kinh nghi\u1ec7m th\u1ef1c t\u1eadp ho\u1eb7c m\u1ed9t v\u1ea5n \u0111\u1ec1 m\u1edbi m\u1ebb trong marketing. D\u01b0\u1edbi s\u1ef1 h\u01b0\u1edbng d\u1eabn c\u1ee7a gi\u1ea3ng vi\u00ean, sinh vi\u00ean \u00e1p d\u1ee5ng l\u00fd thuy\u1ebft v\u00e0o t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf v\u00e0 l\u00e0m vi\u1ec7c \u0111\u1ed9c l\u1eadp trong th\u1eddi gian d\u00e0i, t\u1ef1 \u0111\u1eb7t m\u1ee5c ti\u00eau v\u00e0 ch\u1ee7 \u0111\u1ed9ng tri\u1ec3n khai nghi\u00ean c\u1ee9u c\u1ee7a m\u00ecnh.<\/p>\n <\/div>\n <\/div>\n <\/div>\n\n <\/div>\n\n \n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n
\n
\n
×<\/span>\n \n
\n
<\/h3>\n
<\/p>\n
<\/div>\n <\/div>\n
\n
<\/div>\n

\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n