Twenty years is more than just a milestone. It marks the journey that the Marketing Programe at Hoa Sen University (Bwin nhà cái chính thức) has walked — from laying a strong academic foundation to continuously expanding the space for creative thinking and independent growth across every generation of students.

That spirit of innovation was shaped by the dedication of our faculty — educators who go beyond delivering knowledge to ignite creativity and walk alongside students through every stage of their development.

Through those experiences, students have grown not only in thinking and skills, but have also carved out their own identities and built a vibrant community of Marketing enthusiasts – a place where generations meet, connect, and share.

is not just a moment to look back. It is a continuation of values nurtured by many generations — values that live on, so that the Marketing Faculty at Hoa Sen University can keep growing and making an impact long into the future.

TVCreate 2026 and the Theme “The Absolute Haven”

On the evening of April 3, 2026, in the special atmosphere of a year celebrating both the 20th anniversary of the Marketing – Communicatio Faculty and the 35th anniversary of Hoa Sen University (1991–2026), t student TVC & marketing competition officially kicked off.

Born in 2010, TVCreate has grown into one of the most prominent student marketing competitions in Vietnam. Over 15 seasons, it has evolved from a campus event into a nationwide platform — not just an academic contest, but a real-world training ground where young people experience marketing firsthand, learn professional TVC production, and sharpen their strategic communication thinking.

TVCreate 2026 returns with the theme “The Absolute Haven” — inspired by the philosophy of a space that is wholly protected, where sustainability is built from a solid foundation within. The competition challenges participants not only to develop a creative concept, but to build a complete marketing plan — one where insight, strategy, and execution are tightly aligned into a campaign that could realistically be deployed in the market.

Strategic Partner: Panasonic Electric Works Vietnam

A defining feature of TVCreate 2026 is the partnership with Panasonic Electric Works Vietnam as Exclusive Title Sponsor and Strategic Partner. As in previous seasons, the company will bring a real-world communications brief directly from the market, giving participants the experience of working through a creative process with a real brand and real professional requirements.

This partnership reflects a core philosophy of the Bwin nhà cái chính thức Faculty of Marketing & Communications: “Learn by doing. Grow through practice.”

The involvement of Panasonic Electric Works Vietnam also affirms TVCreate’s growing reputation in the business community – a recognition that leading brands are willing to place their trust in a competition organized entirely by students.

– The Journey of a Real Communications Project

TVCreate 2026 is structured around the lifecycle of a professional communications project, with 4 competitive rounds:

Throughout the competition, all participating teams will also have access to in-depth workshops led by seasoned professionals from the marketing and advertising industry — hands-on learning opportunities that go well beyond the classroom.

The competition is open to all students aged 18–24 across Vietnam, regardless of university or field of study.

TVCreate – A 15-Year Competition Born from a 20-Year Legacy

This year, TVCreate 2026 carries a meaning more profound than ever. A 15-year-old competition born from the heart of a 20-year-old Marketing Programe at Hoa Sen University — this is no coincidence. It is the clearest proof of the bold, creative spirit that the Bwin nhà cái chính thức Faculty of Marketing – Communications has always cultivated.

The students who first launched TVCreate back in 2010 have since become industry professionals and leaders – and now they return to pass the torch to the next generation. That cycle continues, building a that is both enduring and ever-growing.

If you are a student looking for a professional marketing competition — a place where ideas become reality, where you work with real brands and learn from real experts — TVCreate 2026 is the journey for you.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

The course is organized through collaboration between Hoa Sen University and Thanh Nien Newspaper, aiming to strengthen practice-oriented education. Students have the opportunity to learn directly from professional journalists, understand newsroom operations, and produce real media content.

At the opening session, Mr. Nguyen Trong Phuoc, Member of the Editorial Board and Director of the Digital Content Development Center at Thanh Nien Newspaper, shared that many students from previous cohorts had their works published on Thanh Nien Online and later returned to the newsroom for internships. This demonstrates the clear effectiveness of the training model that combines academic learning with real newsroom experience.

Representing the Faculty of Marketing – Communication, Hoa Sen University, Mr. Truong Quang Vinh, Vice Dean of the Faculty, emphasized that conducting the course in a professional journalism environment helps students develop practical skills, critical thinking, and the ability to adapt to the demands of the modern media and communication industry.

A highlight of the opening session was a creative activity where students selected their final project topics by throwing into different news categories. The category they landed on would become the topic of their final video report, creating an exciting and realistic learning experience.

Students also toured the newsroom to observe the workflow of journalists and editors, gaining a deeper understanding of professional media production.

The News & Reporting Production course reflects the Faculty’s commitment to practical education, industry collaboration, and career readiness for students pursuing careers in communication, journalism, and public relations.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

In a friendly and engaging setting, alumni had the opportunity to reunite with former lecturers and classmates, revisit cherished “Hoa Sen moments,” and reflect on their professional paths after graduation. These conversations highlighted not only personal growth but also the enduring educational values and strong sense of community nurtured by the Faculty over the years.

During the event, the Faculty of Marketing – Communication reaffirmed its commitment to strengthening long-term engagement with the alumni community. Beyond maintaining connections, the Faculty aims to actively collaborate with alumni in academic initiatives, career mentoring, professional sharing sessions, and experiential learning opportunities for current students. Alumni are recognized as a vital component of the Faculty’s practice-oriented education ecosystem.

A key milestone of the gathering was the official launch of the Alumni Liaison Board of the Faculty of Marketing – Communication for the 2025–2026 term, marking the beginning of a more structured, proactive, and sustainable phase of collaboration between the Faculty and its alumni network.

The program atmosphere became even more vibrant through interactive group activities and games, fostering genuine connection and shared joy. As a symbolic farewell gift, each alumnus received a small lucky plant, representing sustainable growth and the continued nurturing of long-lasting relationships.

The Faculty of Marketing and Communication sincerely thanks the Marketing sponsors who generously supported the tea-break, contributing to the success and warmth of the gathering.

Although the event has concluded, the spirit of connection continues – a reunion not only to remember the past, but to move forward together in shaping the future of the Marketing – Communication community at Hoa Sen University.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

More than a regular field trip, at Hoa Sen University was a meaningful journey of compassion, social responsibility, and professional growth for students majoring in Public Relations.

The program was held at Lan Vuong Eco-Tourism Area (Ben Tre Province), where young patients and their families enjoyed a warm, nature-filled environment. Students created a “mini Tet celebration” featuring engaging, hands-on activities that encouraged creativity, interaction, and joyful family moments, allowing the children to fully experience the spirit of childhood.

In addition to the activities, 17 children with chronic kidney disease, accompanied by their parents, received meaningful Tet gifts, including one carton of milk and financial support of VND 1,000,000 per child. These gifts served as heartfelt encouragement, ensuring that the upcoming Lunar New Year would still be filled with warmth despite ongoing medical challenges.

Every moment of the trip – from innocent smiles during games to emotional reactions when playtime ended – became a powerful source of motivation for these young “little warriors”, highlighting the emotional impact of human-centered communication in real life.

As part of the journey, the student group also visited Duc Quang Shelter, where they engaged in cultural exchanges and presented gifts to underprivileged children. Although modest, these contributions carried deep messages of empathy, care, and social responsibility—core values that PR students aim to uphold in their future professional careers.

The trip concluded with a visit to a traditional coconut candy workshop in Ben Tre, where students learned about local craftsmanship and brought home sweet memories of the Mekong Delta. This final experience reinforced the idea that the field trip was not only educational but also culturally enriching.

Reflecting on the experience, To Vinh Khang (K23 PR student)shared:

“What stayed with me was not the hardship faced by the children, but their quiet and resilient strength. They deserve to be seen as complete individuals—free to play, to be heard, and to fully experience childhood. This journey helped me understand that public relations is not just about image-building, but about practicing responsibility, empathy, and sustainable social values.”

Through , K23 Public Relations students not only strengthened their skills in organizing and communicating community projects but also developed a deeper understanding of human-centered communication, where dignity and people come first. This aligns with the educational philosophy of the Faculty of Marketing – Communication, Hoa Sen University, which aims to nurture communication professionals who are ethically grounded, socially responsible, and professionally competent.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

At the seminar, Ms. Lê Thụy Trúc Ngữ – Marketing Manager of Vạn Hạnh Mall shared a notable case study on how the shopping mall handled a communication crisis through a distinctive approach: placing people and community emotions at the center of all communication decisions. Rather than focusing solely on protecting brand image in the short term, Vạn Hạnh Mall chose to confront the crisis with openness, empathy, and responsible action, transforming a challenging situation into an opportunity to demonstrate the brand’s social responsibility and humanistic values.

According to Ms. Trúc Ngữ, during sensitive moments when public sentiment runs high, communication decisions should not rely solely on media metrics or reputation indicators. Instead, they must be guided by a fundamental question:

“What is truly best for people and society at this moment?” This mindset enabled the brand not only to overcome the crisis but also to gain public empathy and long-term trust, reinforcing a credible and responsible brand image.

Joining the discussion, Mr. Hà Cao Thảo – former Deputy Director of Communication and Brand Management at Nova Group, emphasized that in any communication crisis, responsibility toward the community and society should be considered as important as, or even more important than, short-term business interests. Both speakers highlighted that crisis communication is not merely a technical skill, but a test of professional ethics, leadership courage, and the core values of a brand.

, particularly those majoring in Public Relations and other programs within the Faculty of Marketing and Communication. Through real-life cases and professional insights, students gained a clearer understanding of strategic thinking in crisis management and the critical role of communication in balancing brand interests with social responsibility.

Through the Vạn Hạnh Mall case study, the seminar conveyed a powerful message:

communication crises are not only challenges to be managed, but defining moments for brands to demonstrate their values, integrity, and “heart” in the eyes of the public.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

According to the Organizing Committee, this year’s research projects clearly reflect emerging trends related to artificial intelligence, digital transformation, sustainable development, the green economy, public health, and environmental protection. These themes demonstrate Vietnamese students’ strong sense of social responsibility and their long-term vision for national development.

A group of students from the Faculty of Marketing and Communication at Hoa Sen University was honored to win the Student Scientific Research Awards in 2025. Their topic, which addresses a highly relevant and practical issue, is entitled:

“Breaking the Habit of Petrol Use: An Assessment of Barriers to the Adoption of Electric Motorcycles in Vietnam under the Moderating Effect of Government Support Policies”.

This achievement recognizes the serious academic commitment and sustained research efforts of Bwin nhà cái chính thức students in one of the largest and most prestigious scientific research competitions.

The Euréka Awards 2025 – A Nationwide Academic Platform

The Euréka Scientific Research Award 2025, organized by theHo Chi Minh Communist Youth Union in collaboration with Vietnam National University – Ho Chi Minh City, was implemented fromJuly to December 2025on a national scale.

The award attracted 2,179 research projectsfrom more than 7,500 students representing 161 universities, academies, and colleges across the country, spanning 15 academic fields. After the institutional screening rounds and the semifinals held at 16 universities in Ho Chi Minh City, only 192 outstanding projects were selected for final recognition, including 141 Encouragement Prizes.

The presence of Bwin nhà cái chính thức students among the awarded projects once again affirms the quality of training and the sustainable research orientation of Hoa Sen University.

Research Aligned with VietA Research Project Aligned with Vietnam’s Green Transitionnam’s Green Transition Trend

The research conducted by Bwin nhà cái chính thức Marketing – Communication students focuses on analyzing psychological, behavioral, financial, infrastructural, and trust-related barriers that hinder consumers from switching from gasoline-powered motorbikes to electric motorbikes in Vietnam. At the same time, the study highlights the moderating role of government support policies in promoting sustainable consumption behavior.

Beyond its academic contribution, the research offers practical implications for businesses, policymakers, and stakeholders in the development of green transportation strategies, especially in the context of energy transition and sustainable urban mobility in Vietnam.

This interdisciplinary approach, integrating marketing, consumer behavior, public policy, and sustainable development, aligns closely with the key research trends highly appreciated by the Euréka 2025 Organizing Committee, including green economy, digital transformation, environmental protection, and social responsibility.

Student Research Team & Academic Supervisors

The research team consisted of students Nguyen Thi Kieu Diem, Le Phuc Thanh, Nguyen Thi Thuy Trang, and Tysah Binti Yahya Binysa, under the academic supervision of Dr. Doan Thi Ngoc Thuy, Dean of the Faculty of Marketing – Communication, and MA. Do Huynh Lam Thinh, Program Director of Communication Technology Management and Multimedia Communication.

The close and dedicated guidance of the faculty members enabled the students to refine their project in accordance with rigorous scientific research standards, ensuring a strong integration between academic theory and the practical context of the Vietnamese market.

Spreading the Spirit of “Experiential Learning”

In 2025, the Euréka Award also recorded several remarkable highlights, particularly the online research poster voting activity, which attracted over 630,000 votes from the public. Many highly applicable research projects received financial support for further development, commercialization, and technology transfer.

According to the Organizing Committee, the awarded projects this year clearly reflect strong trends in artificial intelligence applications, digital transformation, sustainable development, green economy, public health, and environmental protection, demonstrating the social responsibility and long-term vision of Vietnamese students.

Winning the Encouragement Prize at Euréka 2025 is not only a proud achievement for the student research team but also a strong affirmation of the “Experiential Learning” philosophy that Hoa Sen University and the Faculty of Marketing – Communication consistently pursue. This success serves as a powerful motivation for Bwin nhà cái chính thức students to continue engaging in scientific research and contributing youthful intellectual values to the sustainable development of society.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

Discovering the Communication Ecosystem Behind a Modern Hospital

During the visit, students had the opportunity to explore the hospital’s overall facilities and operational processes while gaining insights into how the Marketing Department functions in a healthcare environment. They learned how communication channels are developed, how patient experience is managed, and how trust is built through professional and ethical communication practices.

Beyond observation, students actively interacted with the hospital’s professional staff across different functional areas, asking questions, exchanging ideas, and expressing strong interest in the way a hospital shapes its brand image and patient experience.

Healthcare Marketing: Not About Selling, But About Building Trust

One of the most impactful moments of the field trip was the sharing session with the Marketing Director of the Hospital. Through real-world cases and practical insights, students gained a deeper understanding of how marketing operates in the healthcare sector—an industry directly linked to human well-being and life quality.

The session highlighted the strict ethical requirements, transparency standards, and credibility demands in healthcare communication. Strategic thinking in brand building and channel management was also emphasized, along with a powerful core message:

“Healthcare marketing is not about selling services—it is a long-term journey of building trust.”

Hands-on Practice: Customer Journey Mapping and Service Improvement Proposals

Students were then divided into groups to conduct practical analysis of the patient customer journey, from information search and appointment booking to service experience and post-treatment care. Based on their observations, they identified critical touchpoints and proposed solutions to enhance patient experience, particularly for Gen Z customers.

The hospital representatives highly appreciated the students’ logical thinking, proactiveness, and ability to connect academic knowledge with real-world applications. The activity clearly demonstrated Bwin nhà cái chính thức students’ strong analytical mindset and creative approach to service marketing.

A Field Trip That Reshaped Career Mindsets

Many students shared that the trip completely changed their perception of the industry.

“I used to think hospitals didn’t need marketing. But after this trip, I realized that healthcare marketing involves so much learning, innovation, and strategic thinking. It is definitely not as rigid as I once thought.”

More than just a learning activity outside the classroom, helped students redefine their career perspectives and better understand the diverse opportunities within the marketing profession.

Acknowledgement

The Faculty of Marketing – Communication, Hoa Sen University, sincerely thanks Shing Mark University Medical Hospital for their enthusiastic support, professional sharing, and for creating such a valuable and inspiring real-world learning experience for Bwin nhà cái chính thức students.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

Interactive Activities and Real-World Experiences

During the visit, students participated in a variety of activities designed to introduce them to the learning environment and academic culture at Bwin nhà cái chính thức, including:

• “Ca Cao Tục Ngữ” Mini Game – a lively activity that encouraged involvement and rewarded students with fun gifts.
• Q&A Session with faculty members about all five majors offered by the Faculty: Marketing, Digital Marketing, Public Relations, Multimedia Communication, and Media Production Management.
• Career Orientation delivered by lecturers, providing insights into academic pathways, required competencies, and career opportunities in the fields of marketing and communication.
• Campus Exploration of key learning spaces such as studios, classrooms, the library, and practice facilities.

Promoting Bwin nhà cái chính thức’s “Connect – Experience – Integrate” Approach

offered high school students an authentic glimpse into university life at Bwin nhà cái chính thức and demonstrated the Faculty’s commitment to creating a dynamic, inspiring, and student-centered learning environment.

The Faculty of Marketing – Communication sincerely thanks iSchool Rạch Giá for visiting Bwin nhà cái chính thức and looks forward to welcoming the students again in the future.

Written by: MBA. Trương Quang Vinh

Faculty of Marketing – Communication

Learning Digital Content Creation from a Practicing Expert

With extensive experience in marketing and digital communication, MA. Nguyen Thanh Lu – Lecture of The Faculty of Marketing – Communication Bwin nhà cái chính thức provided students with hands-on knowledge and practical techniques in:

• Building a personal brand on social media;
• Producing short-form content for platforms like TikTok, YouTube, Facebook, and Instagram;
• Analyzing trends and designing responsible, value-driven content strategies;
• Developing ideas, executing creative projects, and measuring performance effectiveness.

Mr. Lu emphasized:

“Digital content creation is not just a career of the future — it’s an essential skill that empowers young people to express themselves, spread positive values, and make their mark in the digital communication era.”

created a vibrant and interactive learning atmosphere, helping students understand the content creation process, practice idea development and presentation, and strengthen key soft skills such as communication, teamwork, and critical thinking.

Bwin nhà cái chính thức Accompanies the Next Generation of Digital Creators

The program also featured M.A. – Miss Le Au Ngan Anh, Vice Dean of the Faculty of Tourism – Hospitality Management, Editor – MC Phan To Ny, and Ms. Le Thi Tuyet Hoa, Deputy Director of the Bwin nhà cái chính thức Admission Center, who shared practical insights on public speaking, event hosting, and modern communication skills.

The workshop served as the kick-off activity for the competition “The Host and Digital Content Creation Talent” an academic and creative playground for Hung Vuong High School students, in celebration of the 43rd anniversary of Vietnamese Teachers’ Day (November 20, 1982 – November 20, 2025).

Following the success of the training session, on October 24, 2025, M.A. Nguyen Thanh Lu was invited to serve as a judgein the Semifinal Round of the “MC & Digital Content Creation Talent Search” competition.

Here, he and other judges evaluated creative projects, encouraged students to express their individuality on stage, and showcase their unique creative identities.

“I’m impressed by the students’ confidence and creativity. I hope this competition helps them discover opportunities for self-development in communication and digital content creation — turning passion into a professional pathway,” – shared M.A. Nguyen Thanh Lu.

Through this collaboration with Hung Vuong High School, Hoa Sen University continues to affirm its mission of nurturing dynamic, creative, and globally integrated young talents, bridging the gap between university lecturers and high school students, and spreading knowledge and career inspiration to the next generation.

Written by: MBA. Truong Quang Vinh

Faculty of Marketing – Communication

An International Platform Connecting Vietnamese and Korean Students

competition was co-organized by the Daejeon Regional University Alliance (DAESANHYUP), Daedeok University (Korea), University of Economics Ho Chi Minh City (UEH), along with industry partners such as BPN Vietnam and De.blur Korea.

Among the participants, two teams from Bwin nhà cái chính thức were proudly announced as winners in the following categories:

• Vietnam Local Entrepreneur Award 
• Daejeon Local Entrepreneur Award 

Aiming to strengthen educational collaboration between Vietnam and Korea, the competition encouraged students to develop global creative thinking, enhance teamwork, and sharpen their cross-cultural communication and integration skills.

Each team consisted of three Vietnamese students and two Korean students, jointly developing a marketing project for a Daejeon-based small or medium-sized enterprise (SME) seeking to expand into the Vietnamese market.

Bwin nhà cái chính thức Students – Dynamic, Creative, and Globally Minded

After more than a month of online collaboration and three days of in-person competition at the final round, Bwin nhà cái chính thức students showcased strategic thinking, creativity in marketing planning, and impressive confidence in presenting in English or Korean.

“We are proud to see Bwin nhà cái chính thức students confidently competing in an international environment and achieving such outstanding results. This success reflects the effectiveness of our practice-oriented training model that connects academic learning with industry and global reality.”

— Dr. Doan Thi Ngoc Thuy, Vice Dean, Faculty of Marketing – Communication

The remarkable achievements of Bwin nhà cái chính thức’s Marketing – Communication students stand as clear evidence of the Faculty’s educational philosophy: “Connect – Experience – Integrate.”
Beyond mastering professional knowledge, Bwin nhà cái chính thức students continue to demonstrate global competence, adaptability, and an unceasing passion for learning and innovation.

Written by: MBA. Truong Quang Vinh

Faculty of Marketing – Communication